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TAKING A CLOSER LOOK

ABOUT ATHENA

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SERVING THE YOUTH OF SOUTH AFRICA            SERVING THE YOUTH OF SOUTH AFRICA            SERVING THE YOUTH OF SOUTH AFRICA            SERVING THE YOUTH OF SOUTH AFRICA            SERVING THE YOUTH OF SOUTH AFRICA

ABOUT ATHENA

At Athena, our journey began with a simple yet powerful realization: talented young athletes and artists often face significant financial barriers when pursuing their dreams. This realization hit close to home when our under 21 national hockey team players needed funding to compete in an international tournament. Witnessing their struggle ignited a spark within us – a determination to be part of the solution.

OUR STORY

Founded in December 2022, Athena is more than just a clothing brand – it's a passion project born out of a desire to empower and uplift the next generation of talent. Inspired by the challenges faced by our national hockey players, we set out on a mission to create a brand that not only offers high-quality athleisure wear but also makes a meaningful difference in the lives of young individuals pursuing their passions.

Branding on the back of the fitted shirts
Athena model wearing the fitted black shirt

OUR MISSION

At Athena, our mission is clear: to provide opportunities and resources to talented young athletes and artists who need it most. With every purchase you make, you become a part of our movement for change. Together, let's break down barriers, defy expectations, and empower dreams.

ATLANTIS DUNES PHOTOSHOOT

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